Oh hey!

I'm Shaina

Life coach, YouTuber & hardcore homebody. When I'm not coaching my clients, you'll most likely find me tackling my next home design project or watching Bravo!

I’ve always been a dreamer.

When I was a little girl, I dreamt of doing something great in the world, people knowing my name and owning a beautiful home.

But after working my butt off and doing everything I was told to do to achieve this long-desired success — get good grades, go to college and get a “good, stable” job — ironically, I found myself at my absolute lowest point. Following the cookie-cutter path only led me to corporate, dreading Monday mornings and buried in student loan debt.

I was clueless about my true direction in life. Who was I? What did I really want? And HOW the hell do I get it? 

I found myself at the self-help section of Barnes & Noble. I thought, “Yikes! Has it really come to this?” 

But, I fell in love with the world of personal development. The tools rocked my world in the best way possible. I was offered a completely new outlook and way of being in the world. It was like the mothership was calling me home. 

But while my life was continuously changing for the better, I was frustrated. I could NOT believe that we were never taught this stuff in school. Like WTF? Seriously!?

So I made it my mission to spread the good word. I started a YouTube channel as a fun hobby. That turned into a full-time business: coaching people to become full-fledged creators of their own life — not victims of their circumstances.

The days of living on auto-pilot, following society’s outdated rules and buying into lame limiting thoughts is tired and old.

We’ve gotta wake up and smell the new-age approach. You feel?

I’M HERE to help people decide — on purpose — what to believe about themselves, about the world and about what’s possible.

Everything I create — every video, email, program — is built on a passion for guiding people toward their own truth.

My approach ? Tough-love. My work sits on the bed of spiritual, unconditional love (you’re not broken, you’re 100% whole) and massive responsibility for your thoughts, feelings, actions and results.

I’m here to teach critical lessons, coach my clients hard until they get the results they crave and even deliver some laughs along the way!

Learn more about my signature program.

My Anthem

Q: What makes me come alive?

Creating a vision in my mind and watching it come to fruition. Whether it be a new coaching program, video, vacation, designing a room in my home or even trying a new recipe— when your vision meets reality, it’s one of the most rewarding experiences life offers.

No matter what season of life you're in, happy starts at home.

Too often, we get caught up in the hustle and bustle— in chase of some future moment where we can finally feel JOY, freedom and purpose. We forget where our true power lies: in the present moment.

I believe that our living space is one big mirror into our minds. “Does it spark JOY?” is pretty much the slogan around here. So yea…I run a pretty tight ship and keep a tidy home. But I wouldn’t have it any other way! 

In fact, I challenge every one of my clients to de-clutter (we purge hardcore) and the results are nothing short of magic. This inspired my digital book, Home Free.

My life’s work is to help you regain your power and consciously create a home and life that you’re truly proud of— one inspired decision at a time.

The most accurate measure for future-success is how good you feel today. Amen.


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