The About


I found myself in the wrong jobs and clueless about
my true direction in life. Who was I? What did I
want? How did I end up here? How do I get out?

It was time to reevaluate, refocus and create the
life of my dreams- a life filled with purpose and passion.

A NOTE from me to you…

Dear future star,

Life is way too short to do anything less than spectacular with it.

Stop settling at a job you hate or continuing down a path
that doesn’t excite you. You’re capable of so much more
and you deserve a life that makes you want to jump out of bed every morning.

There’s a much happier way of living that I want to introduce you to- the kind where
you can play by your own rules, do what you absolutely love and get anything you
want in life. (Yes, I said anything)

Your dreams are really important. That thing you think you can’t have or the vision you
buried years ago needs to happen! You owe it to yourself and to the world to discover your
unique gifts and realize your full potential.

(Besides, it’s the MOST exciting and satisfying adventure of all ; )

It’s not the lucky ones who succeed.
It’s the ones who decide to go after what they really want.
Break free from a life that feels all wrong. Break through to the life you’re meant to live + love…

I invite you to discover, create and experience a life that feels like freedom.

-xoxo shaina


So What’s MY STORY ?

Well, here’s what WOKE ME UP!

Have you ever been in a situation that didn’t feel right, but your mind convinced
you to stay anyway? Have you ever said, “Gosh, I know there’s more to life than this!”

Yup, me too.

If we don’t know ourselves well enough, we will (inevitably) fall into the:

“I should”, “I shouldn’t”, “I can’t”, “I have to” or “What will everybody think…”


I spent most of my life listening to that voice inside of my head- allowing my crazy thoughts to run the show.

I found myself in the wrong jobs and clueless about my true direction in life. Who was I? What did I want? How did I end up here? How do I get out?

It was time to reevaluate, refocus and
create the life of my dreams;
a life filled with purpose and passion.


I uprooted my whole life, in search of who I really was. Having lost my old identity and had not yet found my new one, I found myself at the self-help section of the bookstore. I thought, “Yikes! Has it come to this?” But, I fell in love with the world of personal development and the works of so many profound authors, coaches and philosophers

Through awareness, connecting to my True Self and detaching from my thoughts, my entire outlook on the world shifted and as a result, my whole life changed. I was learning to become a better person, but really, I was just becoming more of myself. I was learning what I liked and what I didn’t like. My hope returned. I felt incredibly inspired. My creativity reappeared + ideas ran wild.

“The pieces of my life’s puzzle were fitting together- beautifully.”

…and since practicing what I (now) preach, my life has never been the same.

It felt as if my entire world opened up and the possibilities were endless. I knew I was going to do great things.

My journey in discovering my gifts was not easy, but I not only found my calling, I found the freedom that I had been searching for all along.

When you discover what you’re meant to be doing and your dreams start to connect to real life, it’s one of the best experiences life will offer you.

I can honestly say that I wake up grateful, everyday, for the clarity around my dreams and goals.

I’ve been on both sides and THIS side is way more fun.

A Little Bit About Me…

I’ve trained + earned a certification with Dr. Martha Beck- Master Life Coach, bestselling author and columnist for O! Magazine. I’ve also studied + received a second certification at Brooke Castillo’s The Life Coach School with Master Life Coach, Kris Plachy.


My passion is personal development. My greatest strength is bringing a vision to life. My mission is to educate today’s youth on the most valuable self-improvement lessons that our schools don’t teach so that they can turn their dreams into a reality.


I love interior decorating, movie making and I’m still weirdly obsessed with Dawson’s Creek. I’m a pretty good dancer, a lover of country music and a I’d probably trade in my sneakers for a good book.

My happy place? Being surrounded by family and friends on a summer day.

I don’t believe in creating the perfect job or career. I believe in creating the perfect lifestyle. For me, that means doing what I love, making a difference in the world and living a freeing life.