Oh hey!

I'm Shaina

Life coach, YouTuber & former rule follower. I’m a multi-passionate girl with a love for personal development, interior design and 90's music! I’m pretty awesome, so keep on reading…

I’ve always been a dreamer.

When I was a little girl, I dreamt of doing something special in the world, people knowing my name and owning a beautiful home.

But after doing everything I was told to do to achieve this long-desired success– get good grades, go to college and get a “good, stable” job, ironically, I found myself at my absolute lowest point. Following the rules only led me to corporate– dreading Monday mornings and buried in student loan debt.

I was clueless about my true direction in life. Who was I? What did I really want? What am I great at? What would actually makes me happy? 

It was time to reevaluate, refocus and create the life of my dreams; a life filled with passion and purpose.


I uprooted my whole life and moved across the country, in search of who I really was. Having lost my old identity and had not yet found my new one, I found myself at the self-help section of the bookstore. I thought, “Yikes! Has it come to this?” But, I fell in love with the world of personal development.

Through awareness, getting to know myself and detaching from society’s cookie-cutter standards, my entire outlook on the world shifted and as a result, my whole life changed.

The pieces of my life’s puzzle were finally fitting together beautifully.

I was learning to become a better person, but really, I was just becoming more of myself. I was learning what I liked and what I didn’t like. My hope returned. I felt incredibly inspired. My creativity reappeared + ideas ran wild. And since practicing what I now preach, my life has never been the same.

fun facts
My guilty pleasure is Bravo!
Real Housewives, Southern Charm, Vanderpump, Million Dollar Listing...I watch it all.
I'm a sucker for anything nostalgic.
I still watch reruns of Dawson's Creek on the regular
I know the lyrics to almost every 90's song.
Nathan says it's my hidden talent
My happy place?
Summer days. I love the beach, being tan, cookouts and country music!
Monica Gellar is my alter ego.
Cleaning and organizing are my therapy
I always have a candle burning at home.
I have a cabinet full of them.
My favorite movie?
Father of the Bride.
If I weren't a life coach...
I'd probably be an interior designer or do something in TV/ film production. Any chance I get to visit sets, I'm all over it!

OK, it's your turn my friend...

…to seek and achieve the freedom to be authentically you.

Because the truth is you should never ever follow a strict, linear path laid out for you to achieve success and live a happy life. Why? Because no such path exists.

You are a highly unique individual– one with unique talents, strengths, passions, personality, wants & desires.

This is the truest expression of who you are.

And in school, this is completely disregarded – there’s never a class about figuring out what YOU love and that’s a HUGE problem. This inspired my signature program.

If you don’t know exactly what you want, what you’re good at, what you love… each decision you make takes you one step further AWAY from your TRUTH and one step closer to the lies. Hence, why so many of us feel lost within our own lives.

When you combine these parts of your multi-faceted self, you not only find your life’s calling, you find the freedom you’ve been searching for all along. When you discover what you’re meant to be doing and your dreams start to connect to real life, it’s one of the best experiences life will offer you.

I’M HERE to help men + women escape the outdated rules and think for themselves. Everything I create– every video, email, program– is built on truth and a passion for guiding people toward their own truth.

Whether you’re smack dab in the middle of a quarter-life crisis, mid-life crisis or you quit your job (and have no idea what the hell to do next), consider me your guide through the ups, the downs and everything in between.

I am committed to teaching critical lessons not being taught in our schools today, coaching my clients hard until they get the results they crave and delivering a few laughs along the way!

I am dedicated to helping you live up to your full potential.

My Anthem