Start With Why- Simon Sinek

October 5, 2016 | Written with Love By: Shaina Leis

So I just got done reading, “Start With Why,” by Simon Sinek. I saw Simon on an interview with Marie Forleo recently, and instantly knew that I needed this book on my bookshelf.

I not only loved it, but it was exactly what I needed to hear at the time.

I promise that this video is not summary driven, but instead I give you the quick down low of this book and how it relates to you and your life right now.

I believe that Simon touches on one of the most powerful concepts– when it comes to personal fulfillment and success in the 21st century.

My hope for you when watching this video is to gain some sort of revelation or insight about you and the work that you’re doing right now.

To WATCH “Start With Why,” click the image below!

with gratitude and much love,



Hey guys, Happy Wednesday. I’m Shaina Leis, if you’re new here. Welcome! Today, we’re jumping right in…here we go!


So I just got done reading the book, “Start With Why,” by Simon Sinek (How Great Leaders Inspire Everyone To Take Action). I saw Simon on an interview with Marie Forleo recently and I immediately ordered the book on Amazon. And I loved it. I loved the concept, but I also think a part of that love was because it was exactly what I needed at that time.

But before I go into that, I just want to give you a very brief overview of what it’s about. Because I want to get to how it relates to you guys. I don’t want to get too summary driven.

The entire book showcases the one factor that separates inspiring leaders and thriving businesses from that of everybody else.

And that one factor is getting crystal clear about your WHY! WHY you do the work that you do? What’s your purpose, your belief, your cause. It’s the people and companies that are working from that place of inspiration that are thriving.

And Simon says LOL, these are true leaders. Leadership is not about power or authority. Just because people work under you does not make you a leader. A true leader is someone who has followers- voluntarily because they share the same beliefs.

He uses APPLE (and Steve Jobs) as an example over and over again, Southwest Airlines, Martin Luther King, to demonstrate how their success is directly related to their clear WHY. And how each one of them are true leaders.

And on the flipside, everybody else (the majority) that don’t have a clear WHY, operate from WHAT. They know WHAT they do, but they’re not quite sure why they do it.

So how does this relate to you? If you’re not the CEO of a fortune 500 company or leading an equal rights movement??

Take a look at your own work. If I said, “Hey Mary, WHAT do you do?” “I work at the bank. I open accounts for new customers.” Ok cool, WHY do you do it? “Ummmmm because, I need to pay the bills.”

(that’s not a why. Profit and money are results and not inspired action)

“Hey Frank, WHAT do you do?” “I work in sanitation in the city “Nice! WHY do you do it?”

“Um, huh?”

Both Mary and Frank had no problem telling me WHAT they did, as I’m sure you wouldn’t have a problem either. But could you answer the question WHY?

If not, you’re lacking a sense of purpose everyday you wake up which means you’re not inspired by what you do and you’re not inspiring others.

Now with that being said, you don’t need to be researching the cure for cancer to have purpose. If Frank over in sanitation was inspired by his work, his purpose and his WHY, may have been, “because I love keeping our streets clean for our future kids.”


So in today’s video, I really just wanted to emphasize the importance of defining your everyday purpose. If you find yourself struggling to do so, it may be a sign that you don’t share the same values and beliefs as the environment you work in. And that’s helpful information right?? I’ve been there, where I could not get on board with certain business practices because it was opposite of what I valued. Hence why I went searching for my WHY.

With that being said, recently, my WHY has become what the author refers to as fuzzy.

I’ve become more focused on how many subscribers I have and just obsessing over the WHAT- what I’m doing to get me to where I want to go instead of WHY I do this. This is what I needed to bring me back.

After reading it, I pulled out a notebook and a pen and I just started writing. I answered the question, “Why do I get out of bed every morning?” I just kept writing until I felt as though I had clearly defined my WHY. And how I knew I had, was the feeling that came over me when I read it out loud. I felt it in my bones. And I almost, not that I started to cry, but it definitely hit that emotional cord inside of me, and I hadn’t felt that in a long time.

I was like OMG this is why I do what I do. It brought me back to my core and to that place of service and wanting to do something bigger than myself.

If you are watching this video, I encourage you to find your WHY…because to live an inspired life, you must wake up with a purpose everyday.

So that is it for today guys. I would love to hear what your WHY is in the comments. I will be sure to respond. If you haven’t subscribed, but would like too, you can do that now. I will see you back here next Wednesday. Thanks for watching! Bye.


Hi there! I'm Shaina Leis- founder of this inspirational space :) I'm a Certified Life Coach with a passion for helping young adults better themselves and their lives. In this blog, you'll find general advice, career guidance and so much more. Have fun!